Privacy Policy – Updated November 16, 2022

HopNews, is published by Arch Publishing LLC (“Arch”, “we”, “our” or “us”).  As part of Arch’s services provided to its users, Arch collects information from visitors to this website (the “Site”), as well its subscribers and registrants (collectively, “HopNews Visitors”, “you” or “your”). Arch takes your privacy rights seriously and its responsibility to provide appropriate protection and management of your information. This privacy policy explains how we collect and use information we collect about HopNews Visitors and your rights and choices regarding your personal information. We keep our privacy policy under regular review, and we will place any updates on this Site. If we make material changes to this Privacy Policy, we will give you notice of such changes by posting the revised policy on this Site, and where appropriate, by other means.

Topics Covered by this Policy

In conformance with applicable privacy law and regulation, this Policy covers the following topics:

  1. What information we collect about HopNews Visitors
  2. Cookies and Tracking Technologies
  3. Why your information is processed and how it will be used
  4. Data Integrity and Purpose
  5. Who we may disclose your information to
  6. Accountability for onward transfer of personal data
  7. How we protect your information
  8. Your comments
  9. Hyperlinks and other websites
  10. What do we do with your information when you terminate your relationship with us?
  11. Your Choices and Rights (including rights for EEA, California and Nevada residents)
  12. Canadian Residents
  13. Questions or feedback

What information we collect about HopNews Visitors

The information we collect on our Site and through our services, including via our subscription processes generally falls into the following two categories: “personal information” and “non-personally identifiable information.” Personal information refers to information that lets us know the specifics of who you are (for example, your name, job title, company, physical mailing address, IP address, browsing activity, e-mail address, telephone and fax numbers). Non-personally identifiable information refers to information that does not by itself identify a specific individual. If we do combine non-personally identifiable information with personal information, the combined information will be treated as personal information for as long as it remains combined.

Arch requests your personal information, such as your name, address, occupation, and contact information, during registration and subscription processes or when you request or receive information regarding our services. We only collect personal information when HopNews Visitors voluntarily provides us that information. If you do not want us to use or collect this information, please do not provide us with it.  If you choose not to provide the information we request, you may be unable to use or access certain content on our Site. In addition, information is collected through certain portions of this Site where users specifically and knowingly provide personal information along with content submissions, community postings, or suggestions. Personal information we collect about Arch Visitors includes your name, address, IP address, geographic location, occupation, and contact information. Arch does not collect financial data or payment and credit card data. Arch also collects information on your browsing activity while you are on our Site. We also collect aggregated information about HopNews Visitors.  “Aggregated information” is information we collect through cookie and tracking technologies, which is combined with other personal information you provide when you register with us or give us your information in connection with obtaining a hosted asset.

Cookies and Other Tracking Technologies

In addition, this Site uses “cookies” and other tracking technologies such as automated software and pixel tracking to gather information about HopNews Visitors to the Site, including your IP address and browsing activity.  Cookies are pieces of information that websites transfer to a user’s hard drive for personalization. For example, they allow you to save passwords and preferences. The cookie itself does not contain your name or other direct identifying information, although it may contain your IP address.  Information about how Arch uses cookie information is the next section. Arch uses cookie information collected at this Site to grant subscribers access to restricted material and to help us continually improve the site by monitoring usage patterns.  The cookies may also enable Arch to relate your use of the Site to personally identifying information that you previously submitted to us, if any. If you have registered with our website, the information in your cookie is used to provide a more personalized experience on the website. If you have not registered with our website, we may place a cookie on your computer to help provide a more personalized experience.  The aggregated information we collect is used to improve the content and design of the website; to help advertisers, potential advertisers, or marketers assess the suitability of the website for their ad campaigns; or to serve clear GIFs, also known as pixel tags, that place cookies on your computer. Arch may display re-targeted ads, too, based on the sites HopNews Visitors have visited within its network. Some of the most common cookies, along with their primary purposes, that we use on our Site are listed below:

Name Primary Purpose
Google Advertising (ANID, NID) Make advertising more engaging to users and more valuable to publishers and advertisers. Google uses cookies like NID and SID to help customize ads on Google properties, like Google Search. Cookies DSID are used to link your activity across devices if you have previously signed in to your Google Account on another device, etc.
Google Analytics (_ga, 1P_JAR) Registers a unique ID that we use to gather statistical data on how anonymous visitors use the Site.
Hotjar (_hjIncludedInSessionSample, hjIncludedInPageviewSample) Lets Hotjar know whether that visitor is included in the data sampling defined by your site’s pageview limit or daily session limit.
LinkedIn (lang) Remembers your selected language preference during your time on the Site. Expires at the end of your session.
LinkedIn Insight Tag (bcookie, lidc, lissc, UserMatchHistory) Used for tracking the use of embedded services. (IDE) Registers unique ID on mobile devices to enable tracking based on geo GPS location

Most browsers are initially set to accept cookies. If you’d prefer, you can set your browser to refuse cookies. There is also third-party software that can allow you to block the use of cookies while visiting this Site.  Also, third-party “anonymizer” services can mask information in your cookie, like your computer’s IP address. In such cases, you would not be able to take advantage of most of the personalization services offered by Arch or this Site. Your browser may allow you to set a “Do Not Track” preference. We currently do not respond to “Do Not Track” or similar signals.

Why your information is processed and how it will be used

Our primary goals in collecting information from and about you are to provide a customized experience on our network of sites, including personalization services, interactive communications, business transaction information, and other types of services.  Specifically, we use your information for the following purposes:

  • Provide you with services you requested. Personal information you provide to us is used to process your registration or subscription and to respond to your inquiries and contact you about the Site and/or our services and with respect to residents in countries where a lawful basis for processing is required, the lawful basis for our processing is that it is necessary to perform contractual obligations to you.
  • Marketing messages. Arch also uses your personal information to send you information about products and services of ours and other companies. This information is shared with our Customers in order to assist with delivering products and services to you and to alert you to products and services Arch or our Customers provide that you might be interested in and with respect to residents in countries where a lawful basis for processing is required, the lawful basis for our processing is our legitimate interests, namely, to provide you with information marketing relevant services from Arch and our Customers that is not overridden by your interests or fundamental rights and freedoms. Please see the section entitled “Your Choices and Rights” for an explanation of your choices related to these communications. You may exercise your right to opt out of marketing messages from Customers in accordance with their respective privacy policies.
  • Arch also uses information about your browsing activity on our Site to help us understand how you use our Site, to serve ads on our network of websites and to deliver relevant content to you (unless you opt out by visiting the Google advertising opt-out page or opt out of Google Analytics by visiting the Google Analytics opt-out page)  and with respect to residents in countries where a lawful basis for processing is required, the lawful basis for our processing is our legitimate interests, namely, because Arch has a legitimate interest in understanding how HopNews Visitors use its Site that is not outweighed by your rights. This assists Arch with providing more relevant products and services, with communicating value to our Sponsors, and with providing appropriate staffing to meet HopNews Visitor needs.
  • Compliance investigations.  We may use the information you provide during registration with us to monitor the proper usage of our Website including detecting, investigating and preventing activities that may violate our policies or applicable laws.
  • Cookies.  Perform activities described in the section entitled “Cookies.”

Where permitted by applicable law, we may also use anonymous, de-identified, or aggregate information that does not reasonably identify you for any purpose.

Data Integrity and Purpose

Arch takes reasonable steps to ensure that the personal data that it processes is: (i) relevant for the purposes for which it is to be used, (ii) reliable for its intended use, and (iii) accurate, complete and current.

Arch may disclose personal data to third parties in a variety of ways, including:

  • To its subsidiary companies as necessary to perform services on its behalf;
  • To service providers Arch has retained to perform services on its behalf;
  • Unless restricted by applicable law, Arch provides an attendee list to Customers who may use your information as described in Section 1. Otherwise, Arch does not sell or rent our lists for email campaigns or mailing campaigns.
  • When Arch believes disclosure is necessary to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity; or
  • In the event it sells or transfers all or a portion of its business or assets (including in the event of a divestiture, merger, consolidation, liquidation or bankruptcy). Should such a sale or transfer occur, Arch will use reasonable efforts to direct the transferee to use the personal data in a manner that is consistent with this Privacy Policy.

Other than as set forth above, we may use and/or disclose your information, including your personally identifiable information, in the following circumstances:

  • To enforce, and/or investigate violations of, our site Terms of Use and/or this Policy.
  • Although unlikely, your personal information may be disclosed to the governments, courts, law enforcement or regulatory agencies under a lawful order in a jurisdiction where you are located and/or where your personal information is stored and/or processed. You cannot opt out of disclosure of your personal information if required by lawful order.

Storage and Processing of European Personal Information Outside the European Economic Area (EEA)

If you are located in the EEA, please note that Arch is headquartered in the United States. Therefore, Arch processes, hosts and transfers personal information in different countries outside of the EEA, including in the United States. These countries may have data protection laws that are different to the laws of your country. We protect our transfers out of the EEA with approved legal safeguards that may include Standard Contractual Clauses, your informed consent, other contract terms, and/or other certification mechanism approved by the European Union.

How we protect your information

Arch uses reasonable technological and physical safeguards to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it.

Your Comments

Arch provides users with the ability to submit comments on certain articles. Arch assumes no responsibility for the accuracy or truthfulness of comments. Arch reserves the right to publish, not publish, or edit comments, and to use them in digital and print form at its sole discretion.

Our commitment to fostering a respectful and inclusive community is paramount. We have a zero-tolerance policy for hate speech, racist attacks, and discrimination in any form on our website. Such behavior undermines the principles of diversity and acceptance we strive for and will not be tolerated. We actively monitor and enforce this policy to ensure that our community remains a safe and welcoming space for everyone. Violations of this policy will result in immediate action, which may include removal from our platform and potential legal consequences.

Hyperlinks and Other Websites

Our Site may contain links to websites operated by others. This Privacy Policy only applies to this Site. Privacy policies for these third-party sites and services may be different from our Privacy Policy. You access these third-party sites and services at your own risk so when you link to other websites, you should read their privacy policies.

What do we do with your information when you terminate your relationship with us?

In general, Arch only retains your information for the time necessary to realize our legitimate business purposes and to comply with the law. However, we may continue to store anonymous or anonymized information, such as website visits, without identifiers, in order to improve our services.

Your Choices and Rights

Arch offers you several choices regarding the use and disclosure of your personal information:

  • Information you provide: if you do not want your personal information collected, please do not submit it to us. If you have already submitted information and would like to review, correct or remove it from our records, please contact us at
  • Marketing messages.  We may send you marketing communications about Services that may interest you.  You can opt out of our marketing communications at any time by selecting the “unsubscribe” link in the e-mail. Please note that some non-marketing communications are not subject to general opt-out, such as communications relating to services we are providing you, software updates and other support related information, patches and fixes.
  • Information shared with others.  You may also choose whether your personal information may be used for a purpose that is materially different from the purposes for which the information was originally collected or subsequently authorized by you. You may contact Arch as indicated below regarding the company’s use or disclosure of your personal information. Unless Arch offers you an appropriate choice, we use personal information only for purposes that are materially the same as those indicated in this Privacy Policy. If you would like to opt-out of interest-based advertising, please visit the Network Advertising Initiative opt-out page.
  • Cookies.  If you wish to disable cookies, you can set your browser not to accept cookies as described in the section entitled “Cookies.”

Rights for EEA Residents

In addition, if you are a resident of the European Economic Area (“EEA”), you have the right to:

  • Be informed about the purposes of the processing of and the identity of any data controller that processes your information;
  • Withdraw your consent to the processing of your personal information at any time without penalty;
  • Access your personal information and have it corrected, amended or deleted;
  • Receive a copy of your personal data and transit such to others;
  • At any time, to object to our processing of your personal information which we will comply with unless we demonstrate a compelling legitimate ground for processing such that overrides your rights; and
  • If you believe your personal information is inaccurate, unlawful, no longer necessary for our business purposes, or if you object to our processing of your personal information, you also have the right to instruct us to restrict the processing of your data pending our investigation and/or verification of your claim.

To exercise any of your rights, or raise a complaint on how we have handled your personal data, please contact us at We may need evidence of your identity and if so, we’ll provide you with a form to complete and return to us. If you are not satisfied with our response, or believe we are processing your personal information in violation of the law, you have the right to lodge a complaint with the Supervisory Authority (also known as Data Protection Authority) in your EEA country.

Rights for California Residents

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.

Rights for Nevada Residents

If you are a Nevada resident, Nevada privacy law (SB 220), may provide you with additional rights regarding the ability to opt out of the sale of certain categories of personal information to third parties who intend to license or sell that personal information. You can exercise this right by contacting us at the subject line “Nevada Do Not Sell Request” and providing us with your full name, street address, city, state, zip code, and an email address so that we can contact you if needed to verify your identity and the authenticity of the request.

Canadian Residents

The Privacy Policy and all documents related hereto are drawn up in English at the express wish of the parties hereto (Arch and you). Il est de la volonté expresse des parties aux présents que la présente politique de confidentialité et tous documents s’y rapportant soient rédigés en anglais. Arch complies with Canada’s Anti-Spam Legislation (CASL) and works with its Customers, Arch Visitors and partners to seek consent, as required by CASL, before communicating any commercial electronic messages. For additional information, see:

Questions or feedback

If you have any questions or comments regarding our privacy policy and practice, please email us at or contact us at:

Arch Publishing

PO Box 351

Hopkinton, MA 01748 USA