Robert Buday of Hopkinton, author of the award-winning 2022 marketing book Competing on Thought Leadership, in December will share how professionals of all kinds can raise their profile as experts and attract more clients.
The free seminar will be held at Tatnuck Bookseller in Westborough at 11 a.m. on Sunday, December 10. Buday will also sign his book for attendees who purchase it that day or who purchased it previously.
The title of Buday’s presentation is “How to Get Recognized for Your Expertise On a Limited Budget.” Refreshments will be served and copies of Buday’s book will be available for sale.
The discussion is designed for solo professionals and owners and managers of Metrowest- and Worcester-area firms who want to attract clients by being seen as leading experts in their field. These include:
- Medical professionals
- Lawyers (e.g., family law, estates and wills, etc.)
- Accountants
- Consultants
- Engineering firms
- Architects
- Financial planners
- Psychologists and other therapists
- College admissions advisers
Since 1987, Buday has helped some of the world’s largest management consulting, technology services, accounting, architecture, technology and law “compete on thought leadership.” What this means is marketing their expertise to customers through educational formats, ranging from blog posts to books and everything in between (articles in prestigious journals, white papers, conference presentations, and podcasts) – rather than advertising, trade show booths, brochures and other promotional formats that suggest someone is trying to sell something.
The principles of thought leadership can be adapted by smaller firms and solo professionals with limited budgets as well.
Since its publication in early 2022, “Competing on Thought Leadership” has won eight honors in independent book competitions. It has been praised by tech marketing legend Geoffrey Moore, CEO consultant Ram Charan, and corporate culture guru Dave Ulrich, who calls Buday “the thought leader on thought leadership.”
To reserve a seat for the free event, visit https://www.eventbrite.com/e/738390966257
